Democrats and 'messaging' is an age-old dilemma. Sigh. Can it be solved?

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Greg Sargent, talking to Way to Win’s Jennifer Fernandez Ancona:

“Every story has a hero and a villain,” Ancona said. “You have to paint Republicans as the villain. Connecting the Jan. 6 attack on the Capitol with how extreme they are on covid is a powerful combination.”

And who is the hero of the story? The group recommends Democrats explicitly name the coalition that beat Trump in 2020 — by saying, for example, that White, Black, Latino and Asian voters came together against him, and should do so again in 2022 …

“The voter is the hero of the story,” Ancona told us, suggesting messaging along these lines: “We all came together across all our differences before. We can do it again.” After all, everyone says they hate our current divisive politics; this tells them whom to blame, and how to overcome it.

Jennifer is our guest on this week’s Daily Kos’ The Brief, our weekly show about politics. The topic? Messaging, why she thinks this message would help defuse Republican culture war attacks, and what the chances are of Democrats adopting this—or any—unified message.

You can watch the show live right here on Tuesdays at 1:30 PM PT/4:30 PM ET, while the podcast version goes live Wednesday mornings at all the usual places, including Apple Podcasts and Spotify. A full list of places to download the show is available here.