Britfield Counters the Creativity Crisis

For Immediate Release

Rancho Santa Fe, CA 7/5/2023. While America is engulfed in a Creativity Crisis, the Britfield & the Lost Crown series has been countering this trend by offering fast-paced adventure novels that inspire the creative mind, promote critical thinking, encourage collaboration, and foster communication. The writing is active and the vocabulary stimulating, with family and friendship as the narrative drivers. This fresh approach not only entertains readers but educates them by weaving accurate history, geography, and culture into every exciting story. Already in thousands of schools across the nation, Britfield is redefining literature and becoming this generation’s book series.

“It is our belief that all children are gifted and have creative talents which are often dismissed or squandered, because they are not recognized or nurtured. Our schools stigmatize mistakes, censure independent thinking, and criticize individualism. Creative opportunities and programs must be introduced and fostered, because everything flows and flourishes from creativity,”
Author C. R. Stewart

Meanwhile, American Creativity Scores Are Declining: After analyzing 300,000 Torrance results of children and adults, researcher Dr. Kyung Hee Kim discovered that creativity scores have been steadily declining (just like IQ scores) since the 1990s. The scores of younger children, from kindergarten through sixth grade, show the most serious decline. While the consequences are sweeping, the critical necessity of human ingenuity is undisputed: children who were offered more creative ideas on Torrance’s tasks grew up to be entrepreneurs, inventors, doctors, authors, diplomats, and software developers.

Since the 1990s, Schools have:

1. Killed curiosities and passions

2. Narrowed visions and minds

3. Lowered expectations

4. Stifled risk-taking

5. Destroyed collaboration

6. Killed deep thoughts and imagination

7. Forced conformity

8. Solidified hierarchy

Founded on outdated models, most current schools are promoting a “dumbed-down” curriculum where creativity is irrelevant, literacy is deplorable, history is misguided, and geography is abandoned. Instead of nurturing future leaders, our educational system is fostering mindless complacency. Conformity is preferred over ingenuity. Meanwhile, parents are aware of a concerted effort to criticize independent thinking and discourage creativity. They are in search of cultural enrichment and educational opportunities. This has opened the door to alternative options, such as homeschooling, which has grown from 5 million to over 15 million in the last three years.

Educator Roger Schank stated,

“I am horrified by what schools are doing to children. From elementary to college, educational systems drive the love of learning out of kids. They produce students who seem smart because they receive top grades and honors but are in learning’s neutral gear. Some grow up and never find their true calling. While they may become adept at working hard and memorizing facts, they never develop a passion for a subject or follow their own idiosyncratic interest in a topic. Just as alarming, these top students deny themselves the pleasure of play and don’t know how to have fun with their schoolwork.”

George Land conducted a research study to test the creativity of 1,600 children ranging from ages three to five who were enrolled in a Head Start program. The assessment worked so well that he retested the same children at age 10 and again at age 15, with the results published in his book Breakpoint and Beyond: Mastering the Future Today. The proportion of people who scored at the creative Genius Level:

  • Among 5-year-olds: 98%
  • Among 10-year-olds: 30%
  • Among 15-year-olds: 12%
  • Same test given to 280,000 adults (average age of 31): 2%

However, Creativity is the #1 most important skill in the world. An IBM poll of 1,500 CEOs identified creativity as the number one leadership competency of the future. According to the World Economic Forum Report, the top three skills in 2022 will be creativity, critical thinking, and complex problem solving. A 2021 LinkedIn report ranked creativity as the #1 most desired skill among hiring managers. An Adobe Survey based on Creativity and Education revealed that 85% of professionals agree creative thinking is essential in their careers, 82% of professionals wish they had more exposure to creative thinking as students, and creative applicants are preferred 5 to 1. Jonathan Plucker of Indiana University reanalyzed Torrance’s data. He found that the correlation to lifetime creative accomplishment was more than three times stronger for childhood creativity than childhood IQ.

As Sir Ken Robinson said,

“We know three things about intelligence. One, it’s diverse. We think about the world in all the ways that we experience it. We think visually, we think in sound, and we think kinesthetically. We think in abstract terms; we think in movement. Secondly, intelligence is dynamic. If you look at the interactions of a human brain, intelligence is wonderfully interactive. The brain isn’t divided into compartments. And three, we can all agree that children have extraordinary capacities for innovation. In fact, creativity often comes about through the interaction of different disciplinary ways of seeing things.”

Our entire educational system is predicated on a questionable hierarchy that places conformity above creativity, and the consequences are that many brilliant, talented, and imaginative students never discover their gifts and therefore fail to realize their true potential. To prepare students for future challenges, education and literature must help children achieve their full potential by learning skills that foster creativity, critical thinking, and independence. The Britfield series is bridging this gap and fulfilling this need.

Lauren Hunter
Devonfield Publishing
Director of Media
[email protected]